Car Insurance

http://www.youtube.com/watch?v=nFVpaQGltrI   Allstate Commercial: Mayhem 


     In my opinion, all the mayhem commercials are hilarious. This one is my particular favorite, and it always makes me think my mother should switch our car insurance to Allstate. Maybe it is due to the fact that I find strange things humorous. For instance, a man pretending to be a "hot babe" out jogging. Not only is it odd, it is funny. Allstate does not really have a "catchy jingle", but something it has plenty of is web-ads. Its catch phrase, "Are you in good hands?" is always intriguing. 
     (theses) Have you ever wondered how well your insurance really covers? Is there a specific reason you chose the company that you currently have? Maybe its because its full coverage for a cheap price. Maybe its because there is super friendly service. Perhaps it is because you really liked their commercial or ad, and felt compelled to give them a call. This is Allstate's tactic. (audience) They make commercials that appeal to everyone. Ones that make people laugh, ones that make people worry, and much more. Mayhem and car crashes. Their audience includes anyone who is old enough to drive and actually thinks about safety and not just how cool their brand new car is. How fun it is going to be, driving everywhere. (purpose) The purpose of all this work is to gain costumers. They pay for web ads, they pay for commercials, they pay people to pick up the phone when someone feels they should call; just because they thought Allstate was safer than their current company. This is how Allstate runs their business, and to intrigue someone like me, to buy car insurance at my age means they're doing a pretty good job!